This analysis is based on the level of audience engagement, conversion, and outreach.įor example, the number of likes on your post on Facebook defines the level of audience engagement, whereas the number of clicks on a LinkedIn post indicates conversions.
It helps your social media team learn what works and what does not work when it comes to content and strategy. Social analytics is the key to ensure high-level performance of your social media campaigns, and also to make data-driven decisions. Social media analytics tools perform these analysis with the use of technologies such as data mining, data analytics, and big data. Social media analytics is the process of collecting data from social media networks and gaining insights in order to improve the performance of social media campaigns.
In this article, we will dig deeper into the concept of social media analytics, the key objectives of analyzing social media, advantages in using this analysis and some best practices to observe while analyzing social data. Social media analytics is the process that includes the use of data technologies such as data mining, data analysis, and information interpretation. “Social media analytics is defined as the process of collecting unstructured data from social media platforms to derive valuable customer and behavioral insights that support critical business decision-making and social media campaigns.”
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